Powerful Storytelling to Power Advocacy

Client

Center for Science in the Public Interest (CSPI)

In this video, two parents share the story of how opiate-laced "unwashed" poppy seeds led to the death of their son Stephen. Some online retailers market poppy seeds as “unwashed” or “unprocessed,” to convey that they have high levels of opiates to consumers who brew poppy seed tea. But opiate contamination levels vary widely, putting those who drink the tea at increased risk of accidental overdose and other health consequences. CSPI used the video to lobby the FDA to regulate these drugs.