Why Science Communication is Vital

December 12, 2022

Emily Wathen

Why 4Science? 

On the video side of our agency, we’ve made the exciting decision and commitment to shift toward science. After a lot of discussions about videos that we love to make and our goals as a video-making team, we rallied behind a mission that we all feel strongly about, which is to bring great science stories to more audiences and to communicate science artfully and effectively.

This is where our new name comes in: 4Science. We think it has a nice ring to it, and for us it also proudly communicates that we stand behind science.

We are dedicated to stories and projects that aim to do good, and we want to help scientists and organizations communicate their research with confidence and impact.

We want to help scientists and organizations communicate their research with confidence and impact.

Researchers often aim to communicate the results of their work to other researchers. But sometimes, it’s just as important to get their science across to a larger audience, like the public and policymakers. That’s where we aim to help.

Effective science communication is especially important in our current age of misinformation and flatlining research budgets. Having clear, factual, and creative science communication available to the public, helps to counter the daily stream of misleading media.

We also feel strongly that science isn’t just for researchers and academics. It’s for everyone, and should be accessible to anyone who is curious. Great science shouldn’t be limited to appearing in journals or behind paywalls.

By the way, you might already know us as 4Site Interactive Studios. That was our name for more than two decades, and it’s still the name of our sister company.

4Site Interactive Studios is very much active today, helping nonprofits get the most out of their fundraising and advocacy tools. You can check out what they are up to here.

We invite you to follow along with us as we embark on this new journey of science communication. We can’t wait to create and share more videos, and we hope to collaborate with you soon to help tell your science story.